The sport of road biking can involve intense exhaustion and pain, but a small town businessman has a way to help riders suffer more comfortably. Brian Williams of Sticks & Stones bike shop christened his own brand of bike in 2003, Kelson, which is designed to ease the strain for athletes on two wheels because they are custom built to each rider’s frame. “Building bikes, that’s my passion,” Brian Williams said. Williams began racing road bikes as a young teenager. At the tender age of 19 his passion for cycling turned into a small hometown bike business - Sticks & Stones. “It hasn’t been easy” he said. “Scrapping by from paycheck to paycheck and working 60 hour workweeks is not my idea of a good time”. It is something more that keeps him going. It’s the bikes.
Riding top-of-the-line bikes is Brian's passion, but none of the bikes gave Brian the efficiency he was looking for. When larger bike companies build frames, they design them to fit a person of average proportion. Not everyone has an average shape. Everyone’s a little different dimensionally; fit and comfort go hand-in-hand. After 10 years of selling bicycles he decided it was time to start building them. He wanted to build his “Dream Bike” something that would fit his frame perfectly. He decided to take a course in frame building and followed up his building education with titanium welding. He returned home to build his dream bike. With that bike, he founded Kelson, named for his two sons, Kelton and Carson, and began cranking out chromoly and titanium frames for riders all around the United States. Building the frames out of his home shop he is able to keep his costs to a minimum, making it more affordable for customers to purchase high end custom bikes. He is a small town boy with BIG town dreams. His enthusiasm toward cycling will always be a top priority in his life.
Ride on,
Heather Williams – Wife of a cycling fanatic
